Course Name | Consumer Behavior |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
MTOI 230 | Fall/Spring | 3 | 0 | 3 | 5 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Elective | |||||
Course Level | Short Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to gain an understanding regarding to the concepts and theories of consumer behavior. The aim is to inform students about main internal and external factors affecting the consumer buying behaviour and decisions. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | X | |
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course | Lecture Notes |
2 | Consumption society and consumer culture | |
3 | Consumer behavior theory | |
4 | Consumer Psychology: Perception | Koç, E. (2012). Algılama. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
5 | Consumer Psychology: Learning & Memory | Koç, E. (2012). Öğrenme ve hafıza. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
6 | Consumer Psychology: Motivation & Involvement | Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
7 | Consumer Psychology: Attitudes | Koç, E. (2012). Tutumlar. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
8 | Midterm Exam | |
9 | Consumer Psychology: Self and Personality | Koç, E. (2012). Benlik ve kişilik. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
10 | Consumer Neuroscience | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
11 | Consumer anthropology: Values, lifestyles and culture | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
12 | Consumer Sociology: Reference Groups, Family & Gender | Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
13 | Consumer purchase decision process | |
14 | Student presentations | |
15 | Review of the semester | |
16 | Final Exam |
Course Notes/Textbooks | Koç, E. (2012). Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin. |
Suggested Readings/Materials | Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim. |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | ||
Seminar / Workshop | ||
Oral Exam | ||
Midterm | 2 | 60 |
Final Exam | 1 | 40 |
Total |
Weighting of Semester Activities on the Final Grade | 2 | 60 |
Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 15 | 2 | 30 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | |||
Seminar / Workshop | |||
Oral Exam | |||
Midterms | 2 | 15 | |
Final Exams | 1 | 20 | |
Total | 128 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To have knowledge about the theories, concepts, methods and tools that constitute the basis of tourism and hotel management | X | ||||
2 | To be able to use the knowledge gained in the field of tourism in the field of application. | X | ||||
3 | To be able to act in accordance with social, scientific, cultural, legal and ethical values related to its field. | X | ||||
4 | To be able to develop sales marketing strategies of enterprises in tourism sector. | X | ||||
5 | To be able to interpret the relationship between the economy of the country and tourism economy. | X | ||||
6 | To be able to develop himself/herself socially and academically by following the developments in and out of the field. | X | ||||
7 | To be able to follow information about tourism and hotel management and communicate with colleagues by using two foreign language. | X | ||||
8 | To have knowledge and skills about kitchen services and techniques, to be able to apply catering and service procedures. | X | ||||
9 | To use information and communication technologies together with computer programs at the level required by the field of tourism and hotel management. | |||||
10 | To be able to provide continuous development by evaluating the acquired knowledge and skills with total quality management approach. | |||||
11 | To be able to apply the strategies by comprehending front office, housekeeping, food and beverage and human resources, accounting departments located in the hotel business. | |||||
12 | To be able to plan and organize meetings, congresses, conferences and fairs. | X | ||||
13 | To be able to understand the working area of travel agencies and tour operators and perform ticketing, product development and package tour design. |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest